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Mediation Bloggers Showcased
19 March 2007Have you thought about starting a mediation or conflict resolution related blog?
Blogs can have different purposes. As a marketing tool, it can be a lot of fun if you don’t mind writing.
In this post I want to highlight San Francisco mediator, Paula Lawhon and her mediation blog, SF Mediation.
Many mediators that I consult with are hesitant to start a mediation blog for several reasons:
1) they want to build up content
2) lack of time (still working another job)
3) what to write about?
4) they don’t see the benefit
5) fill in the blank______________
If you don’t like to write, then, blogging may not be a good fit for you. Play to your strengths. If you are a networking queen not a blogging queen, then forget it, focus your energy where you shine.
But, say you are introverted or enjoy writing, then blogging may be just what you need to give your practice a boost. See my prior post on blogging for mediation biz dev’t for a more complete answer to the benefits of blogging for your business (e.g. what’s in it for you).
I want to showcase Paula’s blog to encourage you that YOU CAN DO THIS TOO! Some great points about Paula’s blog:
1) Paula’s blog has voice. She tells personal stories occasionally and connects with you the reader and hopefully potential clients.
2) The content is clearly geared at providing useful information (VALUE — a key to marketing is providing value) to her target market base (geography: San Francisco; niche - divorcing couples (and other niches too). The information is geared to potential clients and not full of jargon.
3) The blog design is colorful and provides her photo and all her contact information so potential clients can find her.
Paula states at the top that she sets out to post once per week. Thus, she has a consistent schedule that is not overwhelming. She is blogging for business not making blogging her business.
Good job Paula, keep up the good work.
How about you? You can do this too. Then be sure to join Diane Levin’s ADRblogdirectory.com so others can find you and link to you.
p.s. I would be remiss without mentioning Diane Levin’s online guide to mediation and Victoria Pynchon’s Settle It Now, negotiation law blog. These blogs are fantastic. However, for most of us they set the threshold too high. Diane is the godmother of mediation blogging and connecting us all together and I am grateful for her excellent work. And Vicky well, Vicky is outstanding. She loves to write and it shows and she is a researcher and scholarly and quite frankly the rest of us don’t have the energy to be Vicky. God Bless her because this is her gift. What about your gift? Celebrate your uniqueness. And for heavens sake, don’t compare yourself. Do what you do best and celebrate your authenticity. Cheers. krh
Posted in Marketing Strategies, Practice Building Advice, Successful Mediators Showcased
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